About Us
As our name goes, at the heart of Pratha is tradition. We value the simplicity, authenticity and minimal processing of food from olden days.We strive to bring back the nutrition of Desi Chakki atta back into all the kitchens. Think of us as your local next Door Chakki atta provider, offering premium quality flour and desi chakki atta. We’re committed to reviving the essence of traditional, fresh atta.
Why Choose Us
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True To Tradition
Our Atta is freshly ground in a Desi Stone Chakki, just like the good old days you only heard about.
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Premium Quality
Organic whole wheat atta made from the finest MP Sehore Pure Wheat ensuring highest nutritional value. Our premium quality flour is crafted to perfection.
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100% Unadulterated
No preservatives added.
Packed with goodness of whole grain, our desi chakki atta is as natural as it gets. -
Made-To-Order
Your Atta is made as per your specifications and delivered fresh within 48 hours. It is for this reason, we do not produce in bulk.
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Safe & Hygienic Doorstep Delivery
Your health is our priority. We follow the highest safety standards and apply no-hand-touch packaging for your atta. And yes, the Delivery is FREE.
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Replacement Guarantee
Not satisfied with your order ? As unlikely as that is, reach out to us if you are not convinced with our fresh atta and we will replace. No questions asked.
Our Story
Pratha was founded by Yogendra Mungale in 2015, but the seed had been planted decades ago by his late father Shri Gangaram Mungale, who started with a very humble beginning with a job in BEST MUMBAI . Shri Gangaram always harboured a dream of running his own venture, and after 17 years of service, he finally set up his small FLOUR MILL in 1973.Growing up, Yogendra closely witnessed the entire process of grinding wheat in a Desi Chakki and became fascinated. The fresh smell of chakki atta would linger on his mind for days and nudge him to explore more. Inquisitive by nature, he began digging in deep into the quality of flours and the purity of the process.Today, almost after 50 years he has re-created his father’s vision and carried forward the tradition of making flour, just the way it should be – pure, fresh, unadulterated, unprocessed and flavourful. Besides being part of a 100 Cr business group, Pratha Atta is a part of thousands of happy and healthy households. The young and dynamic founder keeps his family values at the heart of everything he does, which is why Pratha is committed to grinding only premium quality flour in a heritage desi stone chakki, ensuring the best results.
Pratha's Vision and Mission
To propagate the purity of tradition and produce the highest quality of chakki atta through traditional milling which inspires others to opt for better practices, while becoming the most reputable and reliable company in the sector.
To propagate the purity of tradition and produce the highest quality of fresh atta through traditional milling which inspires others to opt for better practices, while becoming the most reputable and reliable company in the sector.
Yogendra Mungale
CEO & CHIEF MARKETING OFFICERA young entrepreneur with more than 16 years of experience in managing all trades related to the Pharma industry - pharmacy, Distribution network & Pharmaceutical manufacturing companies, Yogendra brings a strong business expertise and focus on quality and reliability to Pratha.
Our Support System
They say it takes a village to raise a child. Similarly, it took the constant motivation and support from some very special people to make Pratha become what it is today.
Siddhesh Bobhate, Kalpesh Jain, Najib Khamkar, Vijay Kamekar, Parag Desai, Firoz Khan, Sadhana Gangan, Dipti Samant, Kiran Singbal, Deepak, Rahul Kotulkar, Bhumika Jadhav, Rasika Jadhav
My Inspiration, My Mom
Tradition and family values are at the core of Pratha and nobody embodies it better than my mother.
After my father passed away, it felt like I lost a huge part of my foundation but it was my mother who helped me find my strength again. It was her vision to keep up my father’s good work of giving back to the community in the way he knew best – providing pure chakki fresh atta to people. She has always been particular about the source and quality of the food she fed her family. Just like that she wanted others to enjoy the goodness of wholesome and healthy food.
My mother, Sharda Mungale, is the true inspiration behind Pratha and the light that guides me constantly.
The Honest Word
Vanita Jadhav
I am using pratha wheat atta from last 3 years. The quality of atta is super fine, chappatis are very soft and has little sweetish taste. Everyon in my family is enjoying chappatis made by this atta. Delivery is also very fast, within one day i got the atta. I m thankful to pratha during lock down atta was provided.
Shamika Navalkar
Pratha atta chapati remain soft through out the day and even the nextday within 2 hrs of placing the order the atta was delivered at my prabhadevi residence.I was terribly missing the atta during the early days oflockdown.nobody wanted to eat the chapatis of other atta...Which is still lying in my house.Happy to have u back
Mansi Pitale
"Pratha che pith ati uttam aahe. Pithala chhan test aahe.Delivery prompt aahe.Jyana amhi introduced kele tancha best report aahe. Wishing u all the best for flourishing ur business. God bless u."